• Targeting : 877,193 impressions
• Campaign Period : 13-31 December 2019
• Creative : Rich Media Banner
• Objective : The user can interact by choosing several options for his spicy Indomie Spicy Reference
• Result : We successfully deliver targeted impressions with 3% of CTR & 880,420 Targeted.
• Targeting : CPM with 2.826.087 impressions
• Campaign Period : 18 November 2019 – 30 November 2019
• Channel : PMP Programmatic
• Objective : In launching VIVO S1 new smartphone. The challenge was to track the Impression of CPM with 2.826.087.
• Result : We successfully deliver Impressions with 5,53% of CTR & 3.323.481 Targeted.
• Targeting : CPM with 2,777,778 impressions
• Campaign Peiod : 8-14 November 2019
• Channel : Offdeck
• Objective : Offer Christmast tactical promos with recommendations on several locations
• Result : We fully achieved targeted impressions within 7 day with 5.73% CTR
• Targeting : Age : 12-16 y/o female
Demography : Rural Urban
Occupation : students
SES : low-mid class
Handset : low-end smartphone
Location : Jakarta area, Kapuk, Sunter Agung, Penjaringan, Tanjung Priok, Pulo Gebang, Penggilingan
• Campaign Period : August 2019
• Channel : IVR & SMS Profilling
• Objective : Awareness of Springster website for female teens by using IVR to give them tips on reach their dream, confidence and friendship.
• Result : The most favourite content of the IVR is friendship, and the other two had similar accessed.
• Targeting : CPM with 2.142.657 impressions
• Campaign Period : 27 February – 3 March 2020
• Channel : Offdeck, Programmatic & Social Media
• Result : The trend of CTR for display campaign was increasing.